AgrEconLab

Agricultural Economics and Consumer Behaviour Lab · University of Thessaly

From field data to stakeholder decisions

We design sustainable solutions for the agri-food sector through optimisation, consumer research, Living Labs and EU projects.

Horizon Europe · PRIMA · National

European research with local footprint

Involved in National and European projects, from agroecology in North Africa to pollinator habitats across Europe.

Collaboration & learning

Research that grows with its people

Partners, public bodies and students co-create solutions in our Living Labs.

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Research areas

What we do

Four pillars, one goal: efficient and sustainable agri-food systems.

Optimisation

Using DEA, SFA and TOPSIS, we identify the best performers of any system and provide targeted feedback to the less efficient ones.

Consumer Behaviour

We build strategies based on consumer attitudes towards agricultural products and practices, and measure willingness to pay for premium characteristics.

Living Labs

We establish and run Living Labs through a five-step methodology: territorial diagnosis, memorandum of collaboration, tool testing, experimentation and literacy.

Innovative Technologies

We support technology adoption through participatory approaches: sensors, tailored platforms and dedicated infographics for industry.

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Team members
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Publications
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Active projects
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Completed projects

European & National projects

European research with local footprint

Active and recently completed projects funded under Horizon Europe, PRIMA and national programmes.

Horizon EuropeActive
2025 – 2029

Rural Communities Business Models that connect agroecology with digital innovation. The Lab leads the Living Labs work package.

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Horizon EuropeActive
2025 – 2029

Soil health and the pollinators that depend on it, with the Greek case study area in the Nestos Delta.

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Horizon EuropeActive
2025 – 2029

Mainstreaming pollinator stewardship in the face of the cascading impacts of pollinator decline.

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Horizon EuropeActive
2025 – 2028

Citizens as agents of change for a sustainable food system, through a gamified citizen science platform.

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PRIMAActive
2024 – 2027

Nexus-based adaptation solutions for the Mediterranean, with the Greek demonstration site in Karditsa.

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Horizon EuropeActive
2023 – 2027

Restoring pollinator habitats across European agricultural landscapes with multi-actor participatory approaches.

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Horizon EuropeActive
2022 – 2026

Fostering the agroecological transition in North Africa through multi-actor design, evaluation and networking.

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Horizon EuropeCompleted
2022 – 2025

Data integrity, transparency and traceability in quality-labelled food supply chains, coordinated by the University of Thessaly.

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PRIMACompleted
2022 – 2026

Extreme-temperature disinfestation of dried figs, dates and currants: sustainability put into practice.

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NSRF
TBA

Safer management and monitoring of the equipment used to apply plant protection products.

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NSRF
TBA

Precision pest management in stored animal feed, with consumer research on green disinfestation methods.

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NSRFCompleted
2021 – 2025

A wireless sensor network that monitors storage pests in retail food warehouses.

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NSRFCompleted
2020 – 2023

Protection of stored cereals with diatomaceous earth, as an alternative to chemical treatment.

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NSRFCompleted
2018 – 2022

Production protocols for domestic legume feed, reducing dependence on imported protein.

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NSRF
TBA

Smart technologies for potato cultivation, from the field to the consumer.

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Collaboration & learning

Who we work with

Research collaborations, applied projects and opportunities for students.

Researchers

Experience in 10+ EU projects as coordinators and partners. We lead work packages on socio-economic assessment, participatory methods and data analysis.

Industry

Market and consumer research, willingness-to-pay studies and tailor-made solutions, with collaborations including Barilla, Masoutis and Olympos.

Public bodies

CAP policy evaluation, efficiency studies and Living Labs for the design of local adaptation strategies.

Students

Undergraduate and postgraduate thesis topics, participation in field surveys and EU projects, and hands-on training in research methods.

Contact

Interested in our research, our courses or a collaboration?

Whether you are a researcher, a company, a public body or a student, we would be glad to hear from you.

Contact us