Agricultural Economics and Consumer Behaviour Lab · University of Thessaly
From field data to stakeholder decisions
We design sustainable solutions for the agri-food sector through optimisation, consumer research, Living Labs and EU projects.
Horizon Europe · PRIMA · National
European research with local footprint
Involved in National and European projects, from agroecology in North Africa to pollinator habitats across Europe.
Collaboration & learning
Research that grows with its people
Partners, public bodies and students co-create solutions in our Living Labs.
Research areas
What we do
Four pillars, one goal: efficient and sustainable agri-food systems.
Optimisation
Using DEA, SFA and TOPSIS, we identify the best performers of any system and provide targeted feedback to the less efficient ones.
Consumer Behaviour
We build strategies based on consumer attitudes towards agricultural products and practices, and measure willingness to pay for premium characteristics.
Living Labs
We establish and run Living Labs through a five-step methodology: territorial diagnosis, memorandum of collaboration, tool testing, experimentation and literacy.
Innovative Technologies
We support technology adoption through participatory approaches: sensors, tailored platforms and dedicated infographics for industry.
European & National projects
European research with local footprint
Active and recently completed projects funded under Horizon Europe, PRIMA and national programmes.

Rural Communities Business Models that connect agroecology with digital innovation. The Lab leads the Living Labs work package.
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Soil health and the pollinators that depend on it, with the Greek case study area in the Nestos Delta.
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Mainstreaming pollinator stewardship in the face of the cascading impacts of pollinator decline.
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Citizens as agents of change for a sustainable food system, through a gamified citizen science platform.
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Nexus-based adaptation solutions for the Mediterranean, with the Greek demonstration site in Karditsa.
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Restoring pollinator habitats across European agricultural landscapes with multi-actor participatory approaches.
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Fostering the agroecological transition in North Africa through multi-actor design, evaluation and networking.
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Data integrity, transparency and traceability in quality-labelled food supply chains, coordinated by the University of Thessaly.
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Extreme-temperature disinfestation of dried figs, dates and currants: sustainability put into practice.
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Safer management and monitoring of the equipment used to apply plant protection products.
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Precision pest management in stored animal feed, with consumer research on green disinfestation methods.
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A wireless sensor network that monitors storage pests in retail food warehouses.
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Protection of stored cereals with diatomaceous earth, as an alternative to chemical treatment.
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Production protocols for domestic legume feed, reducing dependence on imported protein.
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Smart technologies for potato cultivation, from the field to the consumer.
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Latest research publications
Mapping the Water-Energy-Food-Ecosystem (WEFE) nexus: Insights and limitations from a systematic literature review on interconnected resource management
Agricultural Water Management · DOI 10.1016/j.agwat.2026.110650Cultivating demand: a systematic literature review on agroecology’s role in consumer behavior
Cleaner and Responsible Consumption · DOI 10.1016/j.clrc.2026.100413Computable general equilibrium implementation in agriculture under the prism of sustainability and climate change: a systematic literature review
Sustainability Nexus Forum · DOI 10.1007/s00550-026-00591-7Deep learning based behavioural monitoring and analysis of grazing sheep
Biosystems Engineering · DOI 10.1016/j.biosystemseng.2026.104446Assessing Consumer Awareness and Willingness to Pay for Agroecologically Produced Food in Tunisia
Proceedings (ETAGRO 2025) · DOI 10.3390/proceedings2026134019Collaboration & learning
Who we work with
Research collaborations, applied projects and opportunities for students.
Researchers
Experience in 10+ EU projects as coordinators and partners. We lead work packages on socio-economic assessment, participatory methods and data analysis.
Industry
Market and consumer research, willingness-to-pay studies and tailor-made solutions, with collaborations including Barilla, Masoutis and Olympos.
Public bodies
CAP policy evaluation, efficiency studies and Living Labs for the design of local adaptation strategies.
Students
Undergraduate and postgraduate thesis topics, participation in field surveys and EU projects, and hands-on training in research methods.
News
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Contact
Interested in our research, our courses or a collaboration?
Whether you are a researcher, a company, a public body or a student, we would be glad to hear from you.
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